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The Shops at the Ridge


JRDV Urban International is lead designer of the redevelopment of the Rockridge Shopping Center in Oakland, California. The project includes a total of 296,653 GSF new construction retail including a 64,223 GSF replacement Safeway store. The project is designed to reduce Oakland’s retail leakage, bringing home customers who now travel long distances to out-of-area shopping venues. The project is located on the site of the historic Bilger Quarry, where the Oakland hills meet the flatlands. It is designed to serve as the commercial link between College Avenue and Piedmont Avenue, two of the finest neighborhood commercial streets in California. The project’s design draws from the rich tradition of understated elegance found in surrounding neighborhoods incorporating eclectic Mediterranean and craftsman design in a manner tightly integrated with nature.

Terramar Retail Centers
JRDV Urban International
PLAT Studio
Integrated Planning and Design
Swinteron Builders

Oakland, California, USA

Mixed Use
Planning/Transit Oriented Development
Public Markets

Architectural Design
Development Services
Environmental Graphics/Branding
Master Plan/Urban Design