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Fidenza Village

DESCRIPTION:

Fidenza Village, located near Milan, one of the most imaginative shopping environments in Europe, is based on an invented history. The story of Fidenza Village describes the successive constructions and interventions that led to the conversion of an 18th century estate into a 20th century film studio, which created productions of Verdi operas. The story ends with the conversion of the film studio into an upscale regional retail center. The current project is typologically rendered in four building types including “studio centrale,” “sound stages,” “stage sets,” as well as “infill buildings.”

TEAM:
Value Retail
JRDV
Stantec Environmental Graphics
Lockard Creative

LOCATION:
Milan, Italy

TYPE:
Retail/Entertainment

SERVICE:
Architectural Design
Environmental Graphics/Branding
Master Plan/Urban Design