Master Plan / Urban Design
JRDV has a proven track record at partnering with both private and public sector clients to create viable and sustainable urban master plans. We approach urban planning with a deep understanding of the historical and contextual factors that affect the current strengths and weaknesses of a particular urban center. JRDV has a depth of knowledge of urban planning principles as well as a strong architectural knowledge of building types and architectural character. We also bring a strong understanding of real estate economics, which allows us to develop effective strategies for leveraging private investment that re-establish the competitive edge that downtowns once enjoyed. Above all, we believe in creating a strong shared partnered approach to problem solving.
Our planning experience includes community facilitation, public approvals, and deep expertise in maximizing site capacity given the need to stack mixed uses and resolving complex parking and circulation issues. Planning projects include downtown development plans, area studies, and large scale town planning for commercial and residential uses. Retail is the life-blood of a successful downtown. JRDV is a recognized expert at understanding how to create dynamic viable retail and mixed-use districts. We are experts at diagnosing the physical and economic constraints that inhibit private retail investment. We understand how to create achievable downtown solutions that build a pride of place, reflecting the quality and unique character of the communities they serve.