Atlas Gardens is North Africa’s first New-Generation retail and mixed-use development. It is located in Marrakech, Morocco and is comprised of a 1,400,000 SF retail, entertainment, and office district located adjacent to hotels, a golf course, and new neighborhood districts. The project sought to capture the essence of what makes Marrakech unique while meeting the functional requirements for an upscale international comparison shopping. The Medina and the French colonial Gueliz were analyzed in terms of their public spaces and urban form, journey and circulation, and private spaces with interior embellishments. The pedestrian-oriented district is lined with varied facades that respond to the traditional Marrakech architectural style.