New Urban Mixed-Use
The world is undergoing a new urban revolution. Increased costs, more complex entitlement, difficult land assembly, pioneering and unproven new markets, more diverse customer demographics, and multiple site uses all contribute to this sea change. The evolution of this development market toward more complex and more dense mixed-use projects has created the need for a new approach to design consulting which focuses on a unique integration of innovative design and pragmatic economics.
design process as a resolvable matrix of business and physical design variables that get tested early in the design process through an exploration of multiple scenarios. And, get solved through a multi-disciplinary partnering with the client team. We are experts at creating strong identifiable urban places. We start with a deep understanding of the customer experience and tenant requirements. We understand how to translate those complex requirements into a clear buildable solution. And, we create buildings that create lasting and memorable brands.
We help our clients manage complexity. More complexity means more development options and constraints, more costs, and a more difficult ‘fit’ between economics and the project design. JRDV’s design process allows us to develop a more relevant set of alternatives. We are not afraid to apply economic models to design alternatives to ensure that our alternatives are market relevant and better aligned with cost and design constraints of the project.
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