New Public Markets
From open-air markets to stall vendors to enclosed market sheds, public markets were not only the original form of retailing but also served as the principle means of communication where members of a community learned of news near and far, well before the advent of printed publications, television, and the internet. The recent resurgence of public markets across the United States is a testament to the timelessness of the bond between vendor and consumer around food.
JRDV’s market hall projects in downtown San Jose and in Culver City are each redevelopment public/private partnerships where both the community and the developers recognized that providing alternative products and services not found in chain stores would be a means to differentiate a new retail venue as well as to establish a dynamic, ever-changing focal point for their community thus leading to a stronger more unique civic identity.
Partners
